Ladbrokes Review

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A publicly traded company, Ladbrokes is one of the UK largest bookmakers. They are also, with 13,000 employee’s one of the largest employers in the UK and in total have 14,000 people working for them. The company is a market leader not just in the UK but also in Ireland and Belgium where they have a total in excess of 2,800 shops. While the company, formed in 1882, has made its name as the street they have, like many of their contemporaries, moved online as today you as well as betting on the high street you can please bets on a daily basis via Internet, mobile and telephone. The company’s new look sports book was launched in 2013 and they continued their online development with a new partnership with Playtech, world’s largest supplier of online gaming and sports betting software



Ladbrokes offer a very generous sign-up offer. New sign up’s who create an account, bet €10 or more on an event up to €50 will receive a free bet up to the value of the bet. The offer is very easy to avail off as the sign up page stats the free bet promo code F50 which is used to claim the offer. Signing up is very easy to do once you have agreed to the offer and takes just minutes while a new contact tab on the sign up page makes getting in touch very easy should you have any issues.



While Ladbrokes has a good sign up incentive, the promotions on offer are designed to ensure that you stay. Given we are in a world cup year it is not surprise to see specials for the Brazil 2014 tournament and Ladbrokes are not different offering money back on every team for outright winner bets if Messi, Ronaldo, Neymar or Suarez finish as top scorer. They also have some attractive horse racing promotions with their “Take the price” campaign which includes paying out at the bigger price if the SP returns greater than the early prices, board prices, singles and multiples. This option is available from 9am each day.



As you expect from a large PLC Ladbrokes are able to remain competitive with their odds. The company worked hard to increase their gross margin in 2013 and they have made further improvements in 2014. They have targeted the world cup as a key market for this year with the aim of being extremely competitive in what will be a crowded market whilst at the same time continuing to grow their sportsbook offering.



As you would expect Ladbrokes has outstanding attention to all UK and European football.  In addition to all the major leagues Ladbrokes offer odds on odds from Europe smaller leagues and those from around the world. In addition to the strong focus on football there is also great betting coverage given to horse-racing, tennis, basketball golf, cricket and rugby as well as virtual racing.



In addition to the odds, promotions and strong attention to football, Ladbrokes also have extensive coverage of all Horse racing meetings in UK, Ireland and further afield. They have previews and live commentary from all race meetings. They also offer a guide to all future racing with specials available for the big meetings.



Ladbrokes does not have the live streaming options that some of their rivals offer however they do still offer live viewing events. You can watch horse-racing from the UK, Ireland, South Africa & the UAE, once you place a bet on the game and the streaming is available to watch on your desktop and mobile. There is also live commentary on the event. In addition to live streaming of horse racing they also stream Live Greyhounds although at this time they only offer limited football streams.



Ladbrokes offer a fantastic in-play service offering a list of current games with in-play offerings and a calendar of upcoming events. They offer in-play on virtually all of their live events. There is an on-screen widget where you can follow the event showing the latest score, can favourite games you would like to follow at a later stage and see the latest odds. 



As you would expect from a large bookmaker Ladbrokes offer 24/7 customer service via phone, live chat and E-mail. The company has a number of telephone options but for any sports book queries you contact 0800 731 6191 and for those not in the UK you can call 0044 208 515 2565. You can also place bets via the telephone using the following number, 0800 777 888.  The contact form is very detailed and allows you to enter any comments to help expedite the answer. The chat zone is powered by live-person and is very quick. If you are more traditional in your communication methods you can contact them by post.  It is worth noting that response times are typically based on the level of the query and all support is multi-lingual.



Ladbrokes is dedicated to providing the best in mobile and tablet technology. If you have an apple iPad or iPhone and want to install the Ladbrokes app then simply Search for Ladbrokes Sportsbook in the App Store, enter on your device’s browser or text MOBILE to 86131. If you are on an Android device just enter on your device’s browser while for all others devices just go to to get the most suitable offering available. The same sign up offer that exists on the desktop site also applies to mobile with a 100% bonus up to €50 applicable based on your first bet using a mobile or tablet. To claim your bonus, simply place a qualifying bet on your mobile or tablet of only €1 or more and you will be entitled to a 100% bonus, up to a maximum of €50 using the F50 promo code. The mobile site is very easy to use and you can see the latest odds for all live and future events without logging in.  In-play and live streaming service are also available on mobile and tablet devices.



Despite initially lagging behind some of their peers, Ladbrokes have made great strides in recent times and their online offering now ranks as one of the best out there. While the live streaming could be increased the odds, in-play service and mobile offering compensates adequately as does the nice easy to use lay out.



: Posted in Review • Date: 10.05.2014